How Domain Authority affects SEO

When it comes to search engine ranking, all pages are not the same. Some websites rank higher than others in the search engine results page (SERP). Those pages that rank on page one of Google are considered stronger than the rest. Domain Authority (DA) is one of the metrics used by Google and other search engines to measure how popular your website is.

What determines a website domain authority?

Domain Authority score ranges from 1 to 100. The higher the score, the higher the chances of your site outranking your competitors on search engines. Your DA can rise depending on how much effort you put towards making your site popular. Google shows sites that offer value to users and can be trusted as a source of knowledge.  Google also tends to trust larger and older domains than smaller, newer sites. Popularity is based on the number of inbound links.

If more people are talking about you, your Domain authority will definitely rise up. To increase this metric, people have resorted to backlink building. However, the quality of websites you appear to matter. Though there is no good domain authority, it is advisable to go for authority sites when building links.  You can also invest in on-page SEO to boost your site’s visibility and hence boost your domain strength.

How to find domain authority

You can always check any site’s DA using the free domain authority checkers on the internet. SEOmoz, popularly known as Moz, offers a free Chrome extension to measure your domain authority. Once you install this free DA checker, you can view the authority score of any website you visit by placing your mouse pointer on the MozBar tab on the browser. Other popular Google domain authority checkers are Ahrefs and Majestic.

In conclusion, your DA score affects how your website performs on search engines. It is important to work towards raising it from 1 – 100. Does your site have all it takes to appear on page 1 of Google? Get expert help from urbanacle SEO gurus.

Watch this video to learn more about domain authority (DA):